Video Transcript: How the Slice the Price Card Works

This approximately 54-second marketing video explains the Domino's "Slice the Price Card" promotion. A young teenage girl hosts from inside a real Domino's store, with animated sequences used to illustrate the card's benefits. The visual style alternates between live-action footage and bold red, white, and blue motion-graphic animations along with flat cartoon illustrations.

[VISUAL: A teenage girl with curly hair, wearing a denim shirt and white jeans, stands in a Domino's restaurant with her arms raised in a welcoming gesture. The store interior shows red counters, equipment, and Domino's branding in the background.]

[ON-SCREEN TEXT: "YOUNG PIZZA INSPECTORS STEP UP TO WATCH THE DOUGH SHOW"]

[00:00]

NARRATOR: Do you guys like pizza? (Yeah!)

[00:02]

NARRATOR: How about free pizza?

[VISUAL: Close-up of the girl's face as animated red, white, and blue swirling curves sweep across the frame around her, giving a dynamic graphic energy to the shot.]

[00:04]

NARRATOR: I have a way for everyone to get delicious pizza... for FREE!

[VISUAL: The animation swirl continues as the girl reacts with an excited, open-mouthed expression. The live-action Domino's store background is visible behind the motion graphics.]

[00:09]

NARRATOR: You're probably thinking, "what's that all about?" Well,

[VISUAL: The swirl graphic clears and the girl is shown in a medium close-up, speaking directly to camera against the Domino's store background with the red logo banner visible to her left.]

[00:12]

NARRATOR: it's the Slice the Price card.

[00:14]

NARRATOR: That's right! The Slice the Price card.

[VISUAL: A dynamic animated transition plays — large red diamond shapes styled after the Domino's logo tiles spin and overlap on screen, filling the frame in red, white, and blue geometric patterns. This transitions into a full animated sequence of blue and red tiled domino shapes rotating across the screen.]

[00:17]

NARRATOR: With this card, every time you purchase a large pizza at Domino's,

[VISUAL: The animation resolves into a split-screen illustration. On the left, a close-up of the physical Slice the Price card is shown — a blue card bearing the Domino's logo, the words "SLICE THE PRICE CARD" and "HELP SUPPORT YOUR COMMUNITY," a photo of a pepperoni pizza, the word "FREE" in large letters, fine print reading "Large pizza with the purchase of a large pizza at menu price," and "DELIVERY OR CARRYOUT" at the bottom. On the right, a cartoon illustration shows a Domino's employee handing a pizza box to a smiling adult and child customer inside a store.]

[ON-SCREEN TEXT: "SLICE THE PRICE CARD / HELP SUPPORT YOUR COMMUNITY / FREE / Large pizza with the purchase of a large pizza at menu price / DELIVERY OR CARRYOUT"]

[00:21]

NARRATOR: you're going to get another large pizza... for FREE!

[VISUAL: The girl reappears on screen holding the physical Slice the Price card up toward the camera with one hand. She looks directly at the viewer with a serious, emphatic expression, highlighting the card clearly.]

[00:25]

NARRATOR: If you use it just once, it more than pays for itself.

[VISUAL: The girl continues holding up the card. Her expression shifts slightly as she emphasizes the value of the offer.]

[00:28]

NARRATOR: However, you can use it over and over and over again until it expires.

[VISUAL: Another animated transition with red and blue overlapping geometric tile shapes fills the screen, echoing the Domino's logo motif. This cuts to a flat illustrated animation: on the left (red background), a pair of hands passes an open large pizza box labeled "LARGE"; on the right (darker red background), another hand holds out the Slice the Price card.]

[ON-SCREEN TEXT: "LARGE" on the pizza box; card reads "SLICE THE PRICE CARD / HELP SUPPORT YOUR COMMUNITY / FREE / DELIVERY OR CARRYOUT"]

[00:33]

NARRATOR: And it even works for parties!

[VISUAL: The illustration animates further — bold red graphic swooshes connect the pizza on the left to the card on the right, visually representing the exchange: buy a pizza, use the card, get a free pizza. The screen is split diagonally between red and blue.]

[00:35]

NARRATOR: Say you have your friends over and you buy 10 large pizzas.

[VISUAL: The animation transitions to a blue-background scene showing a tall stack of five white pizza boxes, each labeled "LARGE" in red text, with the top box open to reveal a pepperoni pizza. The stack visually represents multiple pizzas accumulating.]

[ON-SCREEN TEXT: "LARGE" repeated on each box in the stack]

[00:39]

NARRATOR: You'll get 10 more large pizzas, for free!

[VISUAL: The stack of pizza boxes remains on screen, reinforcing the idea of getting a doubled order — 10 purchased pizzas resulting in 10 free pizzas.]

[00:43]

NARRATOR: Thanks for getting involved... Domino's style!

[VISUAL: A swirling red and white circular animation fills the frame — the Domino's logo dot pattern expanding outward from the center — transitioning to a closing animated sequence. The Domino's logo then appears centered on a clean white background: the familiar red and blue domino tile icon above the word "Domino's" written in a playful blue typeface.]

[ON-SCREEN TEXT: "Domino's"]

[VISUAL: Final frame shows a circular red badge with gold lettering reading "WRL" on a white background, serving as a production or partner logo end card.]

[ON-SCREEN TEXT: "WRL"]