Video Transcript: How the Card Works

This approximately 52-second marketing video explains how the Domino's "Slice the Price Card" works, using a mix of live-action footage of a young female presenter speaking directly to camera inside a Domino's store, and animated graphic sequences in Domino's red, white, and blue brand colours. The overall style is energetic and youth-oriented.

[00:00]

[VISUAL: The screen is completely black during the opening moment before the video begins.]

[00:00]

NARRATOR: Do you guys like pizza?

[VISUAL: A young woman with curly hair, wearing a denim shirt, appears on camera speaking enthusiastically directly to the viewer. She is standing inside what appears to be a Domino's pizza store; a red Domino's branded banner is visible behind her to the left. Animated red and blue curved lines sweep around her head as an introductory graphic flourish.]

[00:02]

NARRATOR: How about free pizza?

[VISUAL: The presenter continues speaking to camera. The animated swooping lines fade. The Domino's store environment remains visible in the background.]

[00:04]

NARRATOR: I have a way for everyone to get delicious pizzas for free!

[VISUAL: The presenter smiles and speaks with enthusiasm. The live-action shot remains steady on her face and upper body.]

[00:09]

NARRATOR: You're probably thinking, what's that all about?

[VISUAL: The scene cuts to an animated graphic sequence. Two large red diamond shapes — styled to echo the Domino's logo — rotate and slide into frame against a light grey dotted background, accompanied by sweeping blue and purple graphic lines.]

[00:11]

NARRATOR: Well, it's the Slice the Price Card!

[VISUAL: The animated diamond shapes continue moving dynamically, transitioning into a fuller animated title sequence. The shapes break apart and reassemble in red and blue, filling the frame with Domino's brand colours and dot motifs referencing the domino tile theme.]

[00:14]

NARRATOR: That's right. The Slice the Price Card. With this card, every time you purchase a large pizza...

[VISUAL: The animation resolves into a split-screen frame. On the left, a close-up of the physical "Slice the Price Card" is shown — a credit-card-sized card featuring the Domino's logo, a photo of a pepperoni pizza, and bold text. On the right, a cartoon-style animation shows a Domino's delivery person handing a pizza box to a smiling family (an adult and a child) inside or just outside a Domino's store.]

[ON-SCREEN TEXT: "SLICE THE PRICE CARD — HELP SUPPORT YOUR COMMUNITY — FREE — LARGE PIZZA WITH THE PURCHASE OF A LARGE PIZZA AT MENU PRICE — Delivery or Carryout"]

[00:20]

NARRATOR: ...at Domino's, you're going to get another large pizza for free!

[VISUAL: The presenter reappears on camera, now holding the physical Slice the Price Card up toward the camera so it is clearly visible. She holds it in front of her chest, face forward to the viewer.]

[ON-SCREEN TEXT: Card reads "SLICE THE PRICE CARD — HELP SUPPORT YOUR COMMUNITY — FREE — Delivery or Carryout"]

[00:24]

NARRATOR: If you use it just once, it more than pays for itself.

[VISUAL: The presenter continues holding the card up to the camera. She raises it slightly higher so it is more prominent in the frame.]

[00:28]

NARRATOR: However, you can use it over and over and over again...

[VISUAL: The scene cuts back to animation. A blue and red animated graphic transition sweeps across the screen, showing the Domino's diamond shapes in motion again, reinforcing the brand visual identity.]

[00:32]

NARRATOR: ...until it expires, and it even works for parties!

[VISUAL: A split-screen animated illustration appears. On the left half (grey dotted background), a hand holds open a large pizza box labelled "LARGE," showing a pepperoni pizza inside. On the right half (red background), another hand holds up the Slice the Price Card toward the viewer.]

[ON-SCREEN TEXT: Box label reads "LARGE"; Card reads "SLICE THE PRICE CARD — HELP SUPPORT YOUR COMMUNITY — FREE — Delivery or Carryout"]

[00:35]

NARRATOR: Say you have your friends over and you buy ten large pizzas...

[VISUAL: The same split-screen animated illustration transitions with a bright flash of pink-purple and cyan colour, stylising the pizza box on the left and the card on the right into a vivid, high-energy graphic treatment, suggesting the card being used as a transaction.]

[00:39]

NARRATOR: ...you'll get ten more large pizzas for free!

[VISUAL: The scene cuts to an animated illustration of a tall stack of open large pizza boxes piled on top of one another against a solid blue background. Each box is labelled "LARGE" and shows a pizza inside, visually conveying the idea of receiving many free pizzas.]

[ON-SCREEN TEXT: Each box is labelled "LARGE"]

[00:43]

NARRATOR: Thanks for getting involved, Domino's style.

[VISUAL: The screen cuts to a solid deep red background with a very small Domino's logo icon centred in the middle of the frame, acting as a brief transitional bumper.]

[00:45]

NARRATOR: Check out our website to find out if your local Domino's accepts our card.

[VISUAL: The Domino's logo — the iconic red and blue domino tile above the stylised "Domino's" wordmark — appears centred on a clean white background.]

[ON-SCREEN TEXT: "Domino's™"]

[00:48]

NARRATOR: This has been a production of your pizza party network — pizza out.

[VISUAL: The final frame shows the production company logo on a white background: a circular red badge design with the letters "WPZA" prominently displayed and the text "YOUR PARTY NETWORK" on a blue ribbon beneath it, styled to resemble a broadcast network identity.]

[ON-SCREEN TEXT: "WPZA — YOUR PARTY NETWORK"]